Any idea, passion or vision can be discovered with ASSOB, all it takes is the simple action of making today the day to start it.

Who We Are

We are a team of like-minded individuals who are excited by emerging businesses and their potential to succeed through capital raising and connecting with shareholders. We have great enthusiasm for promoting businesses by showcasing their advancements through our Platform along with other compliant social media communications for optimal results.

Directors & Management

Rod Payne


Rodney's global transactional banking experience brings a depth and breadth of knowledge to ASSOB. Combine this knowledge with his extensive global network; best positions him to lead ASSOB to a significant force within the sector.

His experience includes Bankers Trust as part of the Management Committee, Managed Derivatives and Trading Risk and was a Global Partner, including setup of New Zealand arm of Bankers Trust. Founder and Senior Managing Director, Zurich Capital Markets started with funding from Private Equity partners the Murdoch and Packer families. Director for Hokkaido Tracks Investors - Japan, Board Member of AFMA - Australian Financial Markets Association, Founder H2OX Water Exchange, and Director for Ski and Snowboard Australia.

Will Leitch


Will's extensive career clearly positions him to lead the team into an exciting era of growth and expansion. His early career specialised in Corporate Strategy and Finance, working across the globe for Alliance Boots and Viterra as a key member of their management team.

Will has led corporate strategic reviews for 40 billion pound per annum turnover business, developed joint ventures and commercialised new business opportunities and product lines across South East Asia.

Norman Virgo

Executive Director

Norm has strong commercial acumen; he co-established a health club network that grew to be the Australian market leader attracting $25m in private equity for national expansion. CEO of Safeguard, a data encryption venture whose parent was listed on the ASX. Finance manager of a national independent finance company in capital equipment and aircraft financing, leasing, commercial mortgages, SMSF and business lending.

Ashley Zimpel

Executive Director

Ashley's extensive stockbroking and investment banking experience spans over 30 years across capital markets, corporate finance and public company businesses. His career includes: partner at stockbroker Hattersley Maxwell Noall, Executive Director at Australian Gilt Securities Ltd (Reporting Bond Dealer to the Reserve Bank of Australia), Senior Banker at Bankers Trust and Macquarie Bank, co-founding partner of Rand Merchant Bank Australia, Executive Chairman of Marine Produce Australia Ltd.

Greg Goodman

Non-Executive Director

Greg established Compliance Australia, which has an enviable client list ranging from the largest full service banks through to boutique fund managers. His prior experience includes Bankers Trust Australia across several roles, which included Regional Head of Compliance, Head of Administration, Head of Human Resources and Chief Financial Officer.

His depth of experience and passion for aligning corporate culture to support, excellence in governance, risk and compliance makes him the ideal Chief Operating Officer. Greg is responsible for all business support functions, including corporate governance, finance, legal, compliance, risk management, IT and operations.

Nigel Abbott

Head of Digital

Nigel is a digital entrepreneur who has worked across several industries including financial services, travel and education.

His most recent project is SMEtv, a video centric business channel for small and medium businesses, with a simple mandate to build a global library of educational video content that empowers SMEs. In 2010 he founded Rippling Media, a content marketing agency that specialises in video, they worked with clients such as Kia, Shimano, Volvo, Snow Australia, Snow Victoria, National Maritime Museum and MGSM.